• Social Media

As a marketing specialist with over 5 years of experience working across various industries, Olga Zolotarenko has identified 10 core principles for social media success. These are essential truths learned through constant experimentation to discover what truly drives results. Follow these principles consistently, and to see a compounding impact on your social media efforts. Social ...

• Toronto
• Agency

By now you’ve probably used AI to do some of your marketing work more efficiently—writing, making creatives, etc. However, while this was happening within marketing teams across the world, executives in the C-Suite were strategizing how to implement AI cross-organizationally to reinvent their value chains, with billions of dollars riding on the outcomes.  And this is ...

• Test

Brands should focus on content that piques curiosity for its masses of serendipitous scrollers, indicates TikTok in the 2024 What’s Next report.   The report, using data from the platform and studies, identified three big shifts in what user’s seek going into the new year, with huge implications for marketers looking to make it big on the FYP: ...