With so many marketers wanting to open up shop, Marhub.ca sat down with someone who has. Nano Stasiak, founder of Impulso Media, reflects on the strategies and challenges of building a successful marketing agency focused on DTC brands. Over the past five years, Impulso has evolved from a specialized performance marketing firm into a full-service ...

Email marketing is arguably one of the most effective digital marketing channels out there. It has endless possibilities, several great platforms on the market, and a great ROI. But to make the most out of this channel, it is essential to understand and comply with email consent laws. In Canada, the key legislation marketers must ...

On July 31, Google sent an email informing advertisers of a new 2.5% surcharge on ads displayed in Canada, to begin on Oct. 1, 2024. Google said it was implementing the charge “to cover part of the costs associated with complying with digital services tax legislation in Canada.” Canada is far from the only country to ...

As Cyberimpact plans its expansion in Canada, general manager Geoffrey Blanc discussed the benefits of using a local martech solution, the effects of laws like CASL and Quebec’s Law 25, and the impact of upcoming regulations on the ROI of email marketing. This conversation covers why now is the time for Canadian companies to prepare ...

Aaron Plener is the founder of Analytics Beyond, a digital marketing agency specializing in PPC management and ad copy optimization. With a focus on data-driven strategies, Aaron and his team help businesses enhance their PPC campaigns through targeted keyword research, compelling ad copy, and ongoing performance analysis. Pay-Per-Click (PPC) advertising has emerged as a powerful ...