As Cyberimpact plans its expansion in Canada, general manager Geoffrey Blanc discussed the benefits of using a local martech solution, the effects of laws like CASL and Quebec’s Law 25, and the impact of upcoming regulations on the ROI of email marketing. This conversation covers why now is the time for Canadian companies to prepare ...

Deadline Creative is a Brampton-based creative marketing agency that focuses on video production, especially “brand story video” content. Since launching the agency full-time just one year ago, Troy Robinson and Matt Davidge have created this kind of work for companies spanning 21 industries.  Talk is cheap and pictures are worth a thousand words—so here’s how ...

The release of generative AI tools like OpenAI’s Chat GPT 3.5 in November 2022 marked a significant shift in optimizing sales funnels. These tools introduced dynamic conversational processes, surpassing previous deterministic agent-building platforms. The integration of AI capabilities into these platforms launched the era of conversational AI agents, democratizing sophisticated AI solutions for businesses. This ...

It’s an interesting time in live events. Conferences are turning introspective, questioning the value of traditional programming (i.e. keynote-heavy), while sponsors tighten their belts. As we head into marketing conference season in Toronto, we thought there’s no better person to ask about live marketing events trends than Mike Morrison, who’s been in the business of ...