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Featured News

Achieve PPC success with compelling ad copy

Aaron Plener is the founder of Analytics Beyond, a digital marketing agency specializing in PPC management and ad copy optimization. With a focus on data-driven strategies, Aaron and his team help businesses enhance their PPC campaigns through targeted keyword research, compelling ad copy, and ongoing performance analysis. Pay-Per-Click (PPC) advertising has emerged as a powerful ...

7 min read

Aaron Plener

Toronto

Monday, June 3, 2024 Essential non-profit site features for successful fundraising & engagement

David Pisarek is the founder of Wow Digital Inc. and the host of the Non-Profit Digital Success Podcast. With over two decades of experience in the digital space, David is dedicated to helping non-profits harness the power of technology to achieve their goals. Through his podcast, David shares insights and strategies to help non-profits navigate ...

5 min read

David Pisarek

Agency

Friday, May 17, 2024 The Drill vs. The Hole: One of the best brand theories you probably never eard of

This content was originally written and posted on LinkedIn by Mike Leon. Years ago a prof of mine introduced me to a phrase that would change my life. “Marketers sell the drill, consumers buy the hole, ” a paraphrase from legendary Harvard Business School marketing professor Theodore Levitt. Simple words that should be so obvious, ...

8 min read

Daniel Boltinsky

Test
Agency

Wednesday, April 17, 2024 “We All Fly”: Air Canada’s ad campaign for Women’s Hockey League

On Dec. 28, a few days before the league’s opening game on Jan. 1, Air Canada announced it would be the Inaugural Premier Partner of the Professional Women’s Hockey League (PWHL) and the Official Airline for the league’s first six teams. The sponsorship puts Air Canada at the center of the revival of women’s ...

2 min read

Daniel Boltinsky