The release of generative AI tools like OpenAI’s Chat GPT 3.5 in November 2022 marked a significant shift in optimizing sales funnels. These tools introduced dynamic conversational processes, surpassing previous deterministic agent-building platforms. The integration of AI capabilities into these platforms launched the era of conversational AI agents, democratizing sophisticated AI solutions for businesses. This ...

Aaron Plener is the founder of Analytics Beyond, a digital marketing agency specializing in PPC management and ad copy optimization. With a focus on data-driven strategies, Aaron and his team help businesses enhance their PPC campaigns through targeted keyword research, compelling ad copy, and ongoing performance analysis. Pay-Per-Click (PPC) advertising has emerged as a powerful ...

Leslie Hughes is a LinkedIn Optimization Specialist, Corporate Trainer, the Principal of PUNCH!media, and author of “CREATE. CONNECT. CONVERT”. Leslie was called a “Social Media Guru” by CBC Radio and was featured on CTV’s “The Social” discussing how to manage your digital identity. Working in digital marketing since 1997 Leslie’s clients include: Guardian Life Insurance Company ...

• Toronto

David Pisarek is the founder of Wow Digital Inc. and the host of the Non-Profit Digital Success Podcast. With over two decades of experience in the digital space, David is dedicated to helping non-profits harness the power of technology to achieve their goals. Through his podcast, David shares insights and strategies to help non-profits navigate ...

• Social Media

As a marketing specialist with over 5 years of experience working across various industries, Olga Zolotarenko has identified 10 core principles for social media success. These are essential truths learned through constant experimentation to discover what truly drives results. Follow these principles consistently, and to see a compounding impact on your social media efforts. Social ...